Коммуникативный капитализм: методологические предпосылки и парадигмальное позиционирование

  • Дмитрий Гавра Санкт-Петербургский государственный университет, Санкт-Петербург, Россия dgavra@mail.ru
  • Владислав Декалов Санкт-Петербургский государственный университет, Санкт-Петербург, Россия Dekalov@gmail.com
Для цитирования
Гавра Д., Декалов В.(2019) Коммуникативный капитализм: методологические предпосылки и парадигмальное позиционирование. Журнал социологии и социальной антропологии, 21(1): 27–43.

Аннотация

Представлен анализ концепции коммуникативного капитализма Дж. Дин: ее генезиса, рецепции, основных направлений развития, места в парадигме гуманитарного знания на пересечении социологии, политологии и медиатеории. Рассматриваются базовые положения концепции и ее проблематика: дано определение «коммуникативного капитализма», приведены его ключевые характеристики и  основные концепты («фантазии», коммуникативная эксплуатация), обозначены теоретико-методологические предпосылки формирования. Анализируется рецепция теории Дин в зарубежных и отечественных исследованиях, в том числе ее критика в специализированных изданиях и научных работах. Делается попытка определить место «коммуникативного капитализма» как в контексте критических и постмарксистских теорий (приводятся основные подходы к такому позиционированию), так и в более широком контексте социологических, политологических и медиаисследований. Во втором случае на базе различных метатеоретических подходов составлена матрица проблематик, определяющих инструментарий социологических и политических теорий медиа в «цифровую эпоху»: с  одной стороны матрицы помещен уровень (микроуровень / макроуровень), с другой — ракурс (определяющим признается влияние или технологий, или практик). «Коммуникативный капитализм» использует инструменты для объяснения проблем всех четырех квадрантов матрицы и поэтому может быть назван интегральным критическим диджитализмом. Однако для дальнейшего развития концепции и проведения эмпирической верификации обозначенных Дин гипотез обосновывается необходимость ее фокусирования на одном из квадрантов. На наш взгляд, влияние институализированных практик на макроуровне определяет базовые отношения труда и капитала в изменившемся информационном пространстве.
Ключевые слова:
социальная теория медиа, критическая теория общества, коммуникативный капитализм

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Jutel O. (2017) Affective Media, Cyberlibertarianism and the New Zealand Internet Party. tripleC, 15(1): 337–354.

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Форматы цитирования
Другие форматы цитирования:

ACM
[1]
Гавра, Д. и Декалов, В. 2019. Коммуникативный капитализм: методологические предпосылки и парадигмальное позиционирование. Журнал социологии и социальной антропологии. 21, 1 (окт. 2019), 27–43.