Мотивы и барьеры участия граждан в проектах промышленных предприятий: опыт ООО «Лукойл-Пермь» в развитии муниципальных сообществ
Научная статья
Выражение признательности
Пермский государственный национальный исследовательский университет
Для цитирования
Плотникова Е.Б., Маркова Ю.С.(2024) Мотивы и барьеры участия граждан в проектах промышленных предприятий: опыт ООО «Лукойл-Пермь» в развитии муниципальных сообществ. Журнал социологии и социальной антропологии, 27(1): 63-84.(in English). DOI: https://doi.org/10.31119/jssa.2024.27.1.4. EDN: CCWUED
Аннотация
В данной статье исследуются мотивы и барьеры участия граждан в проектах муниципальных сообществ, финансируемых одним из крупнейших промышленных предприятий Пермского края –– ООО «ЛУКОЙЛ-ПЕРМЬ». Представлены результаты кейс-стади, проведенных в Пермском крае в 2019-2020 годах. В данной работе применен вид развернутого кейс-стади, в котором выбранные муниципальные образования рассмотрены не как изолированные объекты, а в качестве подсистем, которые выступают частью региональной и национальной систем. По критерию объекта исследования использован классический вариант организационного кейс-стади: кейс-стади населенного пункта.
Анализ основан на формализованном опросе 1200 граждан и 40 глубинных интервью с участниками социальных проектов в четырех муниципальных районах Пермского края. Основываясь на этих эмпирических данных, в статье показано, что социальные проекты являются развивающимся инновационным каналом для участия граждан в развитии сообщества. По сравнению с традиционной практикой корпоративной социальной ответственности (КСО) цель и результаты таких проектов выходят за рамки предоставления социальных благ местным сообществам. Данные проекты поддерживают активное участие членов сообщества и поощряют развитие новых социальных практик, таких как проявление инициативы и ответственности за решение социальных проблем на местном уровне. Чтобы обеспечить устойчивость социальных проектов промышленных предприятий и активное постоянное участие членов муниципальных сообществ, в статье рассмотрены механизмы поддержки, которые в настоящее время предлагаются участникам местными властями и руководством компании, с учетом потребностей граждан и существующих барьеров для участия в таких проектах.
Ключевые слова:
социальные проекты, участие граждан, корпоративная социальная ответственность (КСО)
Литература
Alabi O.F., Ntukekpo S.S. (2012) Oil companies and corporate social responsibility in Nigeria: an empirical assessment of Chevron’s community development projects in the Niger Delta. British Journal of Arts and Social Sciences, 4(2): 361–374.
Alonso A.D., O'Shea M. (2012) “You only get back what you put in”: Perceptions of professional sport organizations as community anchors. Community Development, 43(5): 656–676 (in Russian).
Chernysh M.F. (2004) Sotsial’naia otvetstvennost’ biznesa i ee vliianie na sotsial’nuiu differentsiatsiu [Social responsibility of business and its impact on social differentiation]. In: Drobizheva L.M. (ed.) Rossiia Reformiruiushchaiasia: Ezhegodnik. Moscow: Institut Sociologii RAN: 80–91) (in Russian).
Chirikova A.E., Shilova L.S., Lapina N.Y., Shishkin S.V. (2005) Biznes kak syb`ekt sotsial’noi politiki: dolzhik, blagodetel’, partner? [Business as a subject of social policy: debtor, benefactor, partner?] Moscow: Nezavisimyi Institut Sotsial’noi Politiki, HSE University (in Russian).
Cresswell J.W., Plano Clark V.L. (2011) Designing and conducting mixed method research. 2nd Sage. Thousand Oaks, CA.
Izmailova M. A. (2019) Korporativnaya social'naya otvetstvennost' rossijskih TNK kak faktor ustojchivogo razvitiya global'nogo obshchestva [Corporate Social Responsibility of Russian transnational companies as a factor of sustainable development of a global society]. Modernisation. Innovation. Development, 10: 213-227 (in Russian). https://doi.org/10.18184/2079-4665.2019.10.2.213-227
Frynas J.G. (2005) The false developmental promise of Corporate Social Responsibility: Evidence from multinational oil companies. International Affairs, 81(3): 581–598. https://doi.org/10.1111/j.1468-2346.2005.00470.
Galimova M.S., Hairyllina E.I. (2016) Korporativnaya social’naya otvetstvennost’ promyshlennyh kompanii Rossii [Corporate social responsibility of Russian industrial companies]. Rossiskoe predprinimatelstvo, 17(8): 967–980 (in Russian).
Klimov I.A., Klimova S.G. (2015) Modernizatsionnye effekty sotsial’nogo predprinimatel’stva [Modernization effects of social entrepreneurship]. Peterburgskaya Sotsiologiya Segodnia, 6: 266–299 (in Russian).
Kopytova E.D. (2017) Socialnaya otvetstvennost’ businesa: metody ocenki i regional’noe izmerenie [Business social responsibility: evaluation methods and a regional dimension]. Ekonomicheskie i Social’nye Peremeny: Fakty, Tendencii, Prognoz, 10(1): 254–271. DOI: 10.15838/esc/2017.1.49.14.
Lapin N.I., Belyaeva L.A. (2010) Programma i tipovoj instrumentarij «Sociokul'turnyj portret regiona Rossii» (Modifikaciya - 2010) [Programme and methodology ‘Sociocultural regional portrait of Russia’ (Modification - 2010)]. M.: IPhRAS (in Russian).
Li J., Haider Z.U., Jin X., Yuan W. (2019) Corporate controversy, social responsibility and market performance: International evidence. Journal of International Financial Markets, Institutions and Money, 60: 1–18. https://doi.org/10.1016/j.intfin.2018.11.013.
Makaros A., Zehavi T. (2008) Corporate Social Responsibility to the Community: A Process-oriented Model for Contractual Relations. Community Development, 39(4): 40–50. https://doi.org/10.1080/15575330809489657.
McLennan S., Banks G. (2019) Reversing the lens: why corporate social responsibility is not community development. Corporate Social Responsibility and Environmental Management, 26 (1): 117–26. https://doi.org/10.1002/csr.1664.
Muruviwa A., Nekhwevha F., Akpan W. (2018) Corporate social responsibility as a drive to community development and poverty reduction: A stakeholder approach to development in Zimbabwe. The Journal for Transdisciplinary Research in Southern Africa, 14(1): 1-9. https://doi.org/10.4102/td.v14i1.440.
Muthuri J. (2007) Participation and accountability in corporate community involvement programmes: a research agenda. Community Development Journal, 43(2): 177–193. doi:10.1093/cdj/bsl053.
Plotnikova E.B., Markova J.S. (eds.) (2021) Social'noe razvitie territorial'nyh sociumov: potencial sociokul'turnoj proektnoj deyatel'nosti promyshlennyh predpriyatij [Social development of territorial societies: the potential of socio-cultural project activities of industrial enterprises]. Perm.: Perm State National Research University (in Russian).
Roussos S.T., Fawcett S.B. (2000) A review of collaborative partnerships as a strategy for improving community health. Annual Review of Public Health, 21: 369–402. https://doi.org/10.1146/annurev.publhealth.21.1.369.
Sarmila M.S., Zaimah R., Lyndon N., Azima A.M., Saad S., Selvadurai S. (2013) The roles of government agency in assisting CSR project for community development: analysis from the recipients perspectives. Asian Social Science, 9(8): 17–22. DOI:10.5539/ass.v9n8p17.
?lezak M. (2020) From traditional to strategic CSR: systematic literature review. Journal of Corporate Responsibility and Leadership, 7(1): 39–53. https://doi.org/10.12775/JCRL.2020.003.
Strauss A., Corbin J. (2001) Osnovy kachestvennogo issledovaniya: obosnovannaya teoriya, procedury i tekhniki [Basics of Qualitative Research: grounded theory, procedures and techniques]. M.: Editorial, URSS (in Russian).
Wopara G.R. (2017) Corporate social responsibility as a mechanism of community development: a study of the Nigeria Liquefied Natural Gas Limited’s CSR for the Bonny Kingdom, Niger Delta, Nigeria. Journal of Corporate Responsibility and Leadership, 3(1): 49–68. https://doi.org/10.12775/JCRL.2016.004.
Yuliasari P. (2020) The duality of community development and community relations functions of Corporate Social Responsibility (CSR) program: a case study of oil and gas company in Subang, West Java. Masyarakat: Jurnal Sosiologi, 25(1): 51–80. DOI: 10.7454/M JS.v25 i1.11688.
Zorina A.E. (2015) Sotsial’naia otvetstvennost’ biznesa i ekologicheskie ustanovki naseleniia: na primere obshchnosti v usloviiah riska [Social responsibility of business and environmental views of the population: a case of community at risk]. Candidate of Science Thesis. IS RAN (in Russian).
Alonso A.D., O'Shea M. (2012) “You only get back what you put in”: Perceptions of professional sport organizations as community anchors. Community Development, 43(5): 656–676 (in Russian).
Chernysh M.F. (2004) Sotsial’naia otvetstvennost’ biznesa i ee vliianie na sotsial’nuiu differentsiatsiu [Social responsibility of business and its impact on social differentiation]. In: Drobizheva L.M. (ed.) Rossiia Reformiruiushchaiasia: Ezhegodnik. Moscow: Institut Sociologii RAN: 80–91) (in Russian).
Chirikova A.E., Shilova L.S., Lapina N.Y., Shishkin S.V. (2005) Biznes kak syb`ekt sotsial’noi politiki: dolzhik, blagodetel’, partner? [Business as a subject of social policy: debtor, benefactor, partner?] Moscow: Nezavisimyi Institut Sotsial’noi Politiki, HSE University (in Russian).
Cresswell J.W., Plano Clark V.L. (2011) Designing and conducting mixed method research. 2nd Sage. Thousand Oaks, CA.
Izmailova M. A. (2019) Korporativnaya social'naya otvetstvennost' rossijskih TNK kak faktor ustojchivogo razvitiya global'nogo obshchestva [Corporate Social Responsibility of Russian transnational companies as a factor of sustainable development of a global society]. Modernisation. Innovation. Development, 10: 213-227 (in Russian). https://doi.org/10.18184/2079-4665.2019.10.2.213-227
Frynas J.G. (2005) The false developmental promise of Corporate Social Responsibility: Evidence from multinational oil companies. International Affairs, 81(3): 581–598. https://doi.org/10.1111/j.1468-2346.2005.00470.
Galimova M.S., Hairyllina E.I. (2016) Korporativnaya social’naya otvetstvennost’ promyshlennyh kompanii Rossii [Corporate social responsibility of Russian industrial companies]. Rossiskoe predprinimatelstvo, 17(8): 967–980 (in Russian).
Klimov I.A., Klimova S.G. (2015) Modernizatsionnye effekty sotsial’nogo predprinimatel’stva [Modernization effects of social entrepreneurship]. Peterburgskaya Sotsiologiya Segodnia, 6: 266–299 (in Russian).
Kopytova E.D. (2017) Socialnaya otvetstvennost’ businesa: metody ocenki i regional’noe izmerenie [Business social responsibility: evaluation methods and a regional dimension]. Ekonomicheskie i Social’nye Peremeny: Fakty, Tendencii, Prognoz, 10(1): 254–271. DOI: 10.15838/esc/2017.1.49.14.
Lapin N.I., Belyaeva L.A. (2010) Programma i tipovoj instrumentarij «Sociokul'turnyj portret regiona Rossii» (Modifikaciya - 2010) [Programme and methodology ‘Sociocultural regional portrait of Russia’ (Modification - 2010)]. M.: IPhRAS (in Russian).
Li J., Haider Z.U., Jin X., Yuan W. (2019) Corporate controversy, social responsibility and market performance: International evidence. Journal of International Financial Markets, Institutions and Money, 60: 1–18. https://doi.org/10.1016/j.intfin.2018.11.013.
Makaros A., Zehavi T. (2008) Corporate Social Responsibility to the Community: A Process-oriented Model for Contractual Relations. Community Development, 39(4): 40–50. https://doi.org/10.1080/15575330809489657.
McLennan S., Banks G. (2019) Reversing the lens: why corporate social responsibility is not community development. Corporate Social Responsibility and Environmental Management, 26 (1): 117–26. https://doi.org/10.1002/csr.1664.
Muruviwa A., Nekhwevha F., Akpan W. (2018) Corporate social responsibility as a drive to community development and poverty reduction: A stakeholder approach to development in Zimbabwe. The Journal for Transdisciplinary Research in Southern Africa, 14(1): 1-9. https://doi.org/10.4102/td.v14i1.440.
Muthuri J. (2007) Participation and accountability in corporate community involvement programmes: a research agenda. Community Development Journal, 43(2): 177–193. doi:10.1093/cdj/bsl053.
Plotnikova E.B., Markova J.S. (eds.) (2021) Social'noe razvitie territorial'nyh sociumov: potencial sociokul'turnoj proektnoj deyatel'nosti promyshlennyh predpriyatij [Social development of territorial societies: the potential of socio-cultural project activities of industrial enterprises]. Perm.: Perm State National Research University (in Russian).
Roussos S.T., Fawcett S.B. (2000) A review of collaborative partnerships as a strategy for improving community health. Annual Review of Public Health, 21: 369–402. https://doi.org/10.1146/annurev.publhealth.21.1.369.
Sarmila M.S., Zaimah R., Lyndon N., Azima A.M., Saad S., Selvadurai S. (2013) The roles of government agency in assisting CSR project for community development: analysis from the recipients perspectives. Asian Social Science, 9(8): 17–22. DOI:10.5539/ass.v9n8p17.
?lezak M. (2020) From traditional to strategic CSR: systematic literature review. Journal of Corporate Responsibility and Leadership, 7(1): 39–53. https://doi.org/10.12775/JCRL.2020.003.
Strauss A., Corbin J. (2001) Osnovy kachestvennogo issledovaniya: obosnovannaya teoriya, procedury i tekhniki [Basics of Qualitative Research: grounded theory, procedures and techniques]. M.: Editorial, URSS (in Russian).
Wopara G.R. (2017) Corporate social responsibility as a mechanism of community development: a study of the Nigeria Liquefied Natural Gas Limited’s CSR for the Bonny Kingdom, Niger Delta, Nigeria. Journal of Corporate Responsibility and Leadership, 3(1): 49–68. https://doi.org/10.12775/JCRL.2016.004.
Yuliasari P. (2020) The duality of community development and community relations functions of Corporate Social Responsibility (CSR) program: a case study of oil and gas company in Subang, West Java. Masyarakat: Jurnal Sosiologi, 25(1): 51–80. DOI: 10.7454/M JS.v25 i1.11688.
Zorina A.E. (2015) Sotsial’naia otvetstvennost’ biznesa i ekologicheskie ustanovki naseleniia: na primere obshchnosti v usloviiah riska [Social responsibility of business and environmental views of the population: a case of community at risk]. Candidate of Science Thesis. IS RAN (in Russian).
Статья
Поступила: 23.11.2022
Опубликована: 01.03.2024
Форматы цитирования
Другие форматы цитирования:
ACM
[1]
Плотникова, Е.Б. и Маркова, Ю.С. 2024. Мотивы и барьеры участия граждан в проектах промышленных предприятий: опыт ООО «Лукойл-Пермь» в развитии муниципальных сообществ. Журнал социологии и социальной антропологии. 27, 1 (мар. 2024), 63-84. DOI:https://doi.org/10.31119/jssa.2024.27.1.4.
Раздел
Социология труда
