Assessing the Readiness of the Population to Participate in Tourism Development Practices
Abstract
The purpose of the study is to sociologically analyze the attitude of residents to the development of tourism in their city / rural settlement, to study the level of readiness for interaction with municipal authorities in the practice of forming the tourist attractiveness of the territory. The key research method is a questionnaire survey of the population conducted in 2021. The number of respondents was 768 people. Most of the respondents believe that tourism is necessary for the development of their city/village. The dominance of positive responses is typical for residents of large cities, who highly appreciate the very possibility of attracting tourists, but at the same time demonstrate the least degree of readiness to participate in tourism development practices. The results of the study showed a contradiction between the low resource potential of rural areas and a fairly high level of readiness of their inhabitants to be involved in the practices of forming the tourist attractiveness of their territory. The personalized nature of interaction with the authorities in rural settlements, realistic assessments of the resource capabilities of municipalities becomes the basis for the formation of a more active position of rural residents. In modern conditions, a rather high potential for social activity of rural residents can be considered as a resource for the development of agro-tourism in the Russian Federation. The results of the study illustrate the role of territorial identity in matters of the population's readiness to integrate efforts with the authorities in the field of tourism development. The dominant share of the population believes that the key role in this process belongs to local authorities. The factors that limit the willingness of residents to participate in the practices of forming the tourist attractiveness of territories are determined: lack of time, lack of confidence in the effectiveness of efforts, lack of effective forms of participation, dysfunction of motivation, weakness in the study of the semantic content of strategies and ideas for the development of tourism in the field. The conclusions made in the course of the study can be used in the activities of local authorities in order to increase the effectiveness of strategies and plans for the formation of the tourist attractiveness of the territories of the Russian Federation.
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