Включенность в интернет-коммуникации и креативность в социальных сетях как показатели социального развития

  • Дмитрий Иванов Saint Petersburg State University, Saint Petersburg, Russia
  • Юрий Асочаков Saint Petersburg State University, Saint Petersburg, Russia
  • Елена Богомягкова Saint Petersburg State University, Saint Petersburg, Russia


The article is presenting research of involvement in the internet communication, activities and creativity on social networking platforms. Comparative analysis of empirical data collected in Moscow, St. Petersburg, and Sverdlovsk is focused on digital communications intensity considered as an indicator of development of postindustrial social structures — networks and flows. The research reveals sustainability and wide spread of the internet and social networking platforms usage. However, the level of development of such new patterns of social life varies in different segments of society. Social structures revealed with help of such indicators as involvement, activity and creativity in digital communications are more developed in large cities and megacities. Young people and the middle strata people are leading groups in contributing to development of network and flow structures. Communicating on social networking platforms and generating intense flows of content, members of these social groups accumulate their virtual capital. Social differentiation based on unequal distribution of virtual capital is a new form of inequality. In relation to ‘digital divide’ studied since the 1990s as disparities among users and non-users and to secondary digital divide among more skilled and less skilled users this new form is the tertiary digital divide as disparities among users creating digital content and users just consuming it.


Appadurai A. (1990) Disjuncture and Difference in the Global Cultural Economy. In: Featherstone M. (ed.) Global Culture: Nationalism, Globalization, and Modernity. London: Sage Publications.

Beck U. (1992) Risk Society: Towards a New Modernity. London: Sage Publications.

Beck U., Beck-Gernsheim E. (1994) Riskante Freiheiten — Gesellschaftliche Individualisierungsprozesse in der Moderne. Frankfurt am Main: Suhrkamp Verlag.

Beck U., Giddens A., Lash S. (1994) Reflexive Modernization. Politics, Tradition and Aesthetics in the Modern Social Order. Cambridge: Polity Press.

Bourdieu P. (2002) Formy kapitala [Forms of capital]. Ekonomicheskaya sotsiologiya [Journal of Economic Sociology], 5: 60–74 (in Russian).

Castells M. (2000) The Rise of the Network Society. 2nd ed. Malden, MA: Blackwell Publishing.

Florida R. (2002) The Rise of the Creative Class. New York: Basic Books.

Hargittai E. (2002) Second-Level Digital Divide: Differences in People’s Online Skills. First Monday, 7(4).

Ivanov D.V. (2012) K teorii potokovykh struktur [Toward a theory of flow structures]. Sotsiologicheskie Issledovania [Sociological Studies], 4: 8–16 (in Russian).

Knorr Cetina K. (2003) From Pipes to Scopes: The Flow Architecture of Financial Markets. Distinktion, 7: 7–23.

Kuznets S. (1955) Economic Growth and Income Inequality. The American Economic Review, 45(1): 1–28.

Kuznets S. (1968) Toward a Theory of Economic Growth, with Reflections on the Economic Growth of Modern Nations. New York: Norton.

Lash S., Urry J. (1994) Economies of Signs and Spaces. London: Sage Publications.

Ragnedda M. (2017) The Third Digital Divide: a Weberian Approach to Digital Inequalities. Routledge.

Sen A. (1985) Commodities and Capabilities. Amsterdam; New York: North-Holland.

Sen A. (1987) The Standard of Living. Cambridge: Cambridge University Press.

Urry J. (2000) Sociology beyond Societies. Mobilities for the Twenty-First Century. London: Routledge.

Van Dijk J. (2020) The Digital Divide. Cambridge: Polity Press.

Volchenko O.V. (2016) Dinamika tsifrovogo neravenstva v Rossii [Dynamics of digital inequality in Russia]. Monitoring obshchestvennogo mneniya: Ekonomicheskiye i sotsial'nyye peremeny [Monitoring of Public Opinion: Economic and Social Changes], 5: 163–182 (in Russian).

Как цитировать
Иванов, Д., Асочаков, Ю., & Богомягкова, Е. (2021). Включенность в интернет-коммуникации и креативность в социальных сетях как показатели социального развития. ЖУРНАЛ СОЦИОЛОГИИ И СОЦИАЛЬНОЙ АНТРОПОЛОГИИ, 24(2), 56-80. извлечено от http://jourssa.ru/jourssa/article/view/2329