Включенность в интернет-коммуникации и креативность в социальных сетях как показатели социального развития
Аннотация
The article is presenting research of involvement in the internet communication, activities and creativity on social networking platforms. Comparative analysis of empirical data collected in Moscow, St. Petersburg, and Sverdlovsk is focused on digital communications intensity considered as an indicator of development of postindustrial social structures — networks and flows. The research reveals sustainability and wide spread of the internet and social networking platforms usage. However, the level of development of such new patterns of social life varies in different segments of society. Social structures revealed with help of such indicators as involvement, activity and creativity in digital communications are more developed in large cities and megacities. Young people and the middle strata people are leading groups in contributing to development of network and flow structures. Communicating on social networking platforms and generating intense flows of content, members of these social groups accumulate their virtual capital. Social differentiation based on unequal distribution of virtual capital is a new form of inequality. In relation to ‘digital divide’ studied since the 1990s as disparities among users and non-users and to secondary digital divide among more skilled and less skilled users this new form is the tertiary digital divide as disparities among users creating digital content and users just consuming it.
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