Article Information


Denis Sivkov (

Sociological Institute of the Russian Academy of Sciences –– Branch of the Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences, Saint Petersburg, Russia; The Russian Presidential Academy of National Economy and Public Administration, Moscow, Russia

Citation: Sivkov D. (2019) Possiyskaya UX-industriya v poiskakh svoikh pol'zovateley [Russian UX Industry in Search of its Users]. Zhurnal sotsiologii i sotsialnoy antropologii [The Journal of Sociology and Social Anthropology], 22(6): 103–122. (in Russian).

Abstract. The article discusses the factors influencing the study of user experience and user search practices in the Russian UX industry, whose representatives are trying to bridge the ontological gap between users and developers of digital products. In general, the UX industry in Russia is in the making: often the status of a profession and calving in corporations is not defined, and user research is referred to as design. In small companies, the user research function is distributed to other specialists. At the same time, specialists with different knowledge and skills come to the profession, which are not always leveled in the process of corporate training. In addition, the study of users involved not only in the UX, but also other specialists — analysts, designers, product managers. An analysis of the goals of the UX/UI shows that users' researchers are directed to other divisions, in particular, to designers, and not to the users themselves. User recruitment practitioners for research demonstrate the diversity of the users themselves — as such, the researchers themselves, their colleagues or recruits selected by the agencies for the research tasks can act. In order to cope with the diversity of their own user definition practices, UX/UI specialists are forced to reduce user complexity. Constructing a user through recruiting and creating conditions for research, specialists reduce a complex and diverse user to a particular typology of a universal consumer or consumer of a particular product. This typology allows you to notice only specific users — the target audience and focuses the design on them.

Key words: user experience, user, UX/UI, practice, complexity reduction, authenticity.


The research is supported by the Russian Science Foundation grant (RSF no. 17-78-20164) “Sociotechnical barriers of the implementation and use of information technologies in Russia: sociological analysis”.


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