In this article we analyze the new (2012–2013) state initiatives in the sphere of family policy. Special attention is paid to the analysis of the “Conception of state family policy in the period preceding 2025” (public project). In the article we pay special attention to the ideological dimension of the proposed variant of family policy and measures of its implementation. We also evaluate their coherence. The author evaluates the proposed version of family policy as a pronatalist one with obvious neo-traditionalist and paternalist tendencies, which draws it together with the trends of family policy of the previous period (2006-2011). Analysis of the contents of this project revealed an array of serious drawbacks of this document. In particular, the pronatalist orientation of the Conception results in the situation when many real problems faced by Russian families (problems of the elderly family members, problems of work-family balance) end up on the periphery of state attention. At the same time, the Conception only weakly correlates with other spheres of social policy (provision of pensions, migration policy, education), which creates a hazard of general social policy incoherence.

Keywords: family policy, pronatalism, “traditional family values”, paternalism, Russia