Article Information


Alena Nefedova (,

Konstantin Fursov (

National Research University “Higher School of Economics”, Moscow, Russia

Citation: Nefedova A., Fursov K. (2019 Spros na karshering v Rossii: portret potentsial'nykh pol'zovateley [Demand for Carsharing in Russia: A Portrait of Potential Users]. Zhurnal sotsiologii i sotsialnoy antropologii [The Journal of Sociology and Social Anthropology], 22(6): 150–171. (in Russian).

Abstract. Attractiveness of technology model of car rental where people rent cars for short periods of time (car sharing) is increasing among users across the globe. Aimed at solving the problem of road congestion, it has already gained substantial support from national governments as well as from the Millennials, who accepted the idea of shared economy. However, the range of potential users of car sharing is much wider. This raises the question of the people’s readiness to adopt not only the newest technology, but also the model of social relations that it brings in. Scholars have been addressing the issue in relatively few studies, paying closer attention to the analysis of social and demographic characteristics of potential users. At the same time, the question of value attitudes of the respondents, defining their further behavioral patterns, often remains untouched. The purpose of this paper is to eliminate the gap. A suggested answer to the question of who are potential users of carsharing technology in Russia is based on the results of the all-Russian representative population survey conducted in 2015. In addition to variables that demonstrate the social and demographic profile of respondents interested in this technology (similar to previous research), our analysis includes public attitudes to science and technology and the propensity to consume technological innovations. As additional explanatory variables we considered values shared by potential cars haring users. The overall level of interest in technology was assessed as high — 29,5 % of the respondents expressed a desire to try it. It was found that the tendency to use car sharing, in addition to age, availability of a driver’s license and the fact of living in a big city, is positively influenced by the respondents’ values shared by the group of “early adopters” of technological innovations, i.e. the propensity for self-expression and positive attitudes towards science and technology.

Keywords: car sharing in Russia, demand for technology, potential users, new transport technologies, cost-sharing economy, diffusion of innovations.


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