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RUSSIAN PRINT MEDIA CONTENT IN 1917–1922 AS A FACTOR IN THE FORMATION OF A NEW POLITICAL CULTURE

Olga Filatova (E-mail filatovo@gmail.com)

Alyona Tarasova

Saint Petersburg University, Saint Petersburg, Russia

Citation: Filatova O., Tarasova A. (2018) Soderzhaniye rossiyskikh pechatnykh SMI v 1917–1922 gg. kak faktor formirovaniya novoy politicheskoy kul'tury [Russian print media content in 1917–1922 as a factor in the formation of a new political culture]. Zhurnal sotsiologii i sotsialnoy antropologii [The Journal of Sociology and Social Anthropology], 21(3): 222–244 (in Russian). https://doi.org/10.31119/jssa.2018.21.3.10

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Abstract. The article will present some conclusions on communicative techniques and methods of the formation of a new political culture in the period from 1917 to 1922, based on the content analysis of Russian printed periodicals related to that period. Analysis of the print media is justified by the growth of literacy of the population in Russia by 1917. For the content analysis, three daily pro-Bolshevik newspapers were selected: Petrogradskaya Pravda (Petrograd), Izvestia of the Petrograd Soviet of Workers' and Red Army Deputies (Petrograd), Labor Power (Irkutsk). The headings of the articles in the newspapers mentioned above were analyzed except for bands for ads and commercials. Both quantitative indicators and the emotional context of publications were taken into account. Secondary data analysis was also used as an additional source of knowledge about methods of formation of political culture in the period of the 1917–1922. It was revealed that in order to achieve the goal of building a qualitatively new and different from previous far-reaching political culture the Government of Soviet Russia often resorted to methods of manipulation, most of which cannot be called legal and ethical. However, some of the tools and approaches used by both Pro-Bolshevik and opposition publications are relevant at the present time.

Keywords: printed mass media, political culture, content analysis, communicative techniques, manipulative methods

 

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